ALICE IN WONDERLAND BOX
(2022)
PT
“Alice – Edição Definitiva” é fruto de 1 ano de pesquisa e projeto para meu trabalho de conclusão de curso da faculdade. Trata-se de uma caixa de leitura multissensorial, que estimulasse os 05 sentidos do leitor através de 08 produtos com propostas singulares: livro, almanaque, cards de receitas, pôster, marcadores de página, aromatizador, cartão playlist e certificado de autenticidade.
Todos os produtos estão inseridos em um box MDF com revestimento interno flocado na cor preta; sua única identificação é a tag “Abra-me/Open me” que fica pendurada convidando o usuário a manusear o objeto. O livro em capa dura revestido em couro ecológico texturizado foi produzido em serigrafia, com aplicação de folhas de ouro 24k, corte dourado e miolo colorido. O almanaque possui conteúdos extras da história é uma visão entre o clássico e o contemporâneo, com folhas que se desdobram, pop-ups e folhas menores no miolo; sua capa também possui folhas de ouro 24k. Já os cards de receita são laminados para resistirem a qualquer respingo de comida durante o manuseio, sendo que podem ser reorganizados e retiradas as lâminas que seriam usadas, já que são independentes e unidos por uma argola articulável. O pôster foi produzido em serigrafia, sendo a impressão do Gato de Cheshire em tinta fotocrômica, ativada pela luz solar e reforçando o aspecto do personagem de aparecer e desaparecer. Os marcadores trazem as ilustrações originais com trechos célebres de ambas as histórias, ‘Alice no País das Maravilhas’ e ‘Alice Através do Espelho’. O aromatizador foi produzido em papel paraná 1.5mm e impresso em serigrafia; os aromas escolhidos foram um blend de baunilha, framboesa e cravo e canela. O cartão playlist é impresso em papel super gold e traz uma mensagem da editora ao leitor e claro, uma playlist elaborada especialmente para a edição. Por fim, o certificado de autenticidade possui a assinatura do dono da editora, bem como o número de série do box.
🏆 Projeto premiado Prata pelo Brasil Design Awards 2022 na categoria Design Editorial (Estudantes).
EN
“Alice – Definitive Edition” is the result of 1 year of research and design for my college graduation project. It is a multisensory reading box that stimulates the reader's 05 senses through 08 products with unique proposals: book, almanac, recipe cards, poster, bookmarks, flavoring, playlist card and certificate of authenticity.
All products are housed in an MDF box with an internal flocked coating in black; its only identification is the “Abra-me/Open me” tag that hangs inviting the user to handle the object. The hardcover book covered in textured ecological leather was produced in silkscreen, with application of 24k gold leaves, golden edge and colored pages. The almanac has extra story content and is a vision between the classic and the contemporary, with sheets that unfold, pop-ups and smaller sheets in the center; its cover also features 24k gold leaf. The recipe cards are laminated to resist any spillage of food during handling, and the blades can be rearranged and removed, as they are independent and joined by a hinged ring. The poster was produced in silkscreen, the print of the Cheshire Cat being in photochromic ink which is activated by sunlight, reinforcing the character's appearance and disappearing aspect. The bookmarks features the original illustrations with famous phrases from both stories, 'Alice in Wonderland' and 'Alice Through the Looking Glass'. The air freshener was produced in 1.5mm hard paper and screen printed; the chosen aromas were a blend of vanilla, raspberry and cloves and cinnamon. The playlist card is printed on super gold paper and brings a message from the publisher to the reader and, of course, a playlist created especially for the edition. Finally, the certificate of authenticity has the signature of the publisher, as well as the serial number of the box.
All products are housed in an MDF box with an internal flocked coating in black; its only identification is the “Abra-me/Open me” tag that hangs inviting the user to handle the object. The hardcover book covered in textured ecological leather was produced in silkscreen, with application of 24k gold leaves, golden edge and colored pages. The almanac has extra story content and is a vision between the classic and the contemporary, with sheets that unfold, pop-ups and smaller sheets in the center; its cover also features 24k gold leaf. The recipe cards are laminated to resist any spillage of food during handling, and the blades can be rearranged and removed, as they are independent and joined by a hinged ring. The poster was produced in silkscreen, the print of the Cheshire Cat being in photochromic ink which is activated by sunlight, reinforcing the character's appearance and disappearing aspect. The bookmarks features the original illustrations with famous phrases from both stories, 'Alice in Wonderland' and 'Alice Through the Looking Glass'. The air freshener was produced in 1.5mm hard paper and screen printed; the chosen aromas were a blend of vanilla, raspberry and cloves and cinnamon. The playlist card is printed on super gold paper and brings a message from the publisher to the reader and, of course, a playlist created especially for the edition. Finally, the certificate of authenticity has the signature of the publisher, as well as the serial number of the box.
🏆 Silver awarded project by Brasil Design Awards 2022 in Editorial Design (Students).
